“A cheerier set came from adorably plucky bedroom troubadour Oscar (imagine if Roddy Frame and Jarvis Cocker had a baby), who showed up in appropriately attired in a natty Union Jack sweater (or, as they say in the U.K., “jumper”) and charmed the Embassy crowd with his beats-driven “gangsta melancholy” powerpop.

“Is it all Brits in here, or are some of you from the U.S.?” Oscar joked. “Brits are everywhere!” yelled one spectator. The Brits’ presence was certainly felt at SXSW on day one” Thanks Yahoo Music xxxxx